Name: MINI - :15 Campaign
Uploaded: 2016-09-03T05:05:09Z
Duration: 45 s

MINI - :15 Campaign

Added on 03 Sep 2016

Watched 3,322 times

‎3 energetic spots full of go-kart handling.
This campaign of three 15 second spots was designed to be produced for a modest budget. Most of the labor would have gone into animating the vehicles, but we don't animate vehicles, we actually drive them with a driving simulator. An experienced driver performs the driving behind an actual steering wheel and the action is recorded in real-time. The result is a series of impactful commercials that drive up quality while driving down cost.