Adidas and advertising agency Sid Lee have launched this video introducing the brand through the 2012 Olympics.
The video takes place at the stadium and various other spaces. It connects athletes and sport admirers. The ad is inspiring and expresses love for sports, as well as support for British athletes. It is one minute short and includes some unexpected scenes and characters.
The advertisement features British athletes Jess Ennis, Phillips Idowu, Tom Daley and Louis Smith.