Billboard and advertising agency Ogilvy & Mather from Brazil have released this video that introduces the awesome initiative.
The spot presents the oldest music magazine – Billboard. From now on it isn’t silent anymore! The creatives have made this ad, which promotes an exciting feature: just put your smartphone on the cover of the magazine and it will instantly play the particular that month’s artists. Furthermore, the readers will be able to keep the songs!
Watch the spot and share your opinion about it.