Carling recently presented a new ad in their “You know who your mates are” campaign. This ad keeps the same concept the whole campaign is based on – a real friendship is more important than anything and loyal friends don’t leave their mates in trouble. The commercial below features a group of men on a desert island waiting to be rescued. When one of them sees a ship on a horizon they can’t call for help because other guy is missing. And when he comes back, the ship is already gone.