Chandon - After Party
Added on 15 Jul 2016
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Uncorking animated dancers for Chandon.
Zee Tango iz a very complicated dance to hand animate! So we used dancers to work out the choreography, and via motion capture, recorded every move. That data was used by our animators as a reference for key-frame animation. This gave the dancing characters authenticity without the eeriness you can get when you apply captured human motion directly to non human characters. Using both techniques accomplished just the right anthropomorphic on screen harmony.
The spot was directed by Big Block's Mark Glaser.
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