In 2002 a group of friends got together to start a company that reflected their shared vision: headwear should be more than an accessory. At the time, hats, knit beanies, and the like were little more than a commodity that brands put their logo on. Coal chose not to. We saw an opportunity to provide the market with accessories that took fit, fashion, and function equally seriously, and looked at headwear as an extension of you, your identity and your lifestyle.
Design was—and still is—the main factor of every style. Not only from the color, yarn / material type, or subtle branding, but to how the style actually fit and looked when worn. No longer was the beanie a standard size and shape that each company decorated with different patterns, colors and giant logos. It was now all about design, uncompromising attention to detail, and superior components. Ten years later, we remain dedicated to making headwear more than an accessory. It’s been an epic journey.