Name: MINI - PIP & Input
Uploaded: 2016-08-22T09:05:10Z
Duration: 30 s

MINI - PIP & Input

Added on 22 Aug 2016

Watched 3,312 times

This campaign of six 15 second vignettes was designed to be produced for a modest budget and a modest schedule. Most of the labor would have gone into animating the vehicles, but we don't animate vehicles, we actually drive them with a driving simulator. An experienced driver performs the driving behind an actual steering wheel and the action is recorded in real-time. The result is a series of fun television inspired commercials that drive up quality while driving down cost.