Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in natural search engine results pages or may use pay per click (PPC) listings, whereby ads are purchased on search engines to increase website visibility and traffic. At Kona Company, we utilize cutting edge technology to offer optimized campaigns to our clients. From keyword research to landing page testing, our full service approach to SEM delivers results. Our goal is to maximize the exposure of your website using SEM and SEO to increase outcomes.|Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in natural search engine results pages or may use pay per click (PPC) listings, whereby ads are purchased on search engines to increase website visibility and traffic.