In April 2015 legendary explorer Sir Ranulph Fiennes undertook one of his toughest challenges, to be the oldest Brit to complete the arduous Marathon des Sables and raise £2million for his charity, Marie Curie.
Fieldcraft Studios managed the campaign from the Sahara Desert producing all the video and photography content before (in the UK) and during the race (in the Sahara), live and pre-recorded interviews for UK national media and the social media engagement strategy in the lead up to and during the race itself.
This series of diaries were shot, edited and uploaded from the Sahara Desert on a daily basis. The turn around time to meet the daily deadline was tight. And with no mobile signal, internet connection and limited power the time to edit was very limited.
These daily diaries were broadcast by media partner the Telegraph and BBC Breakfast as well as being shared across social media by the social media influencer team put together by Fieldcraft Studios.
The subsequent coverage was seen by a staggering 73% of all UK adults.