Name: digital architecture
Uploaded: 2016-06-14T09:05:10Z
Duration: 3 min 16 s

digital architecture

Added on 14 Jun 2016

Watched 3,340 times

A Heavy Projects + PublicAdCampaign collaboration, Re+Public is an experimental, demo mobile device application that digitally resurfaces, or "skins" physical buildings in urban centers by overlaying 3D content onto the physical environment. Creatively harnessing augmented reality (AR) technology, Re+Public turns architecture into locations for meaningful cultural exchange and, in doing so, provides the user with a new way of seeing public space as a more open and democratic media environment.